1. Network Publisher

Do you want to promote your WordPress blog posts effortlessly? This plugin will automatically post a tweet in your Twitter account and a status on your Facebook wall whenever you create a blog post. In my article, “how to promote your WordPress blog automatically”, there, I discussed the step-by-step process of how to configure this plugin.

2. Yet Another Related Post

If you need to improve your website navigation, this plugin will surely help. This plugin will automatically show a list of your other blog posts that relate to the current posts the reader is viewing. You do not need to work out which posts relate to each other, the plugin calculates it. If you are logged in to your WordPress blog you will see the percentage score of the related posts, showing you how relevant the plugin thinks the suggested post is. Note, though, your regular website visitors won’t see this number.

Figure 1: Yet Another Related Posts Plugin

Aside, from being of great help for your On-page SEO, this will surely help your readers find more of your posts they would be interested in. You are in effect, driving traffic to your other article pages.

3. Limit Login Attempt

One way to handle people who are trying to hack your website is to lock them. This plugin can lock out users who repeatedly entered a wrong password or wrong username. You can set the number of tries they can do and how many minutes they are locked out for. I explained this plugin fully in my article, “how to protect your WordPress blog from hackers”.

These three plugins can be automatically installed in your WordPress Admin Panel. Go to Plugins, click Add new and search for the plugin. After installing make sure to activate it.

For more free tips on what great SEO plugins you can use, visit my blog at http://www.heleninnes.ca/ and subscribe to my 6 essential SEO plugins.

So, how do you remove credit links in WordPress?

Each theme has a different code, so it actually varies depending on the WordPress theme you are using.

Though it would be impossible to cover each theme, below are how to remove them from 4 themes, which should help you identify what you need to do in your own theme.

1. Eco Theme by PageLines

Figure 1: Footer of Eco Theme with credit link

To remove this link here’s what you must do:

• Go to your WordPress Admin panel. Click Appearance > Editor
• Go to Footer.php. Find the code below and delete it.

Figure 2: PHP code you need to delete (Click to View Larger Image)

2. Atahualpa

Figure 3: Footer of Atahualpa Theme with credit links

To remove these links here’s how:

• Go to your WordPress Admin panel. Click Appearance > Editor
• Go to Functions.php. Look for the code below and delete it.

Figure 4: The code highlighted in yellow should be deleted (Click to View Larger Image)

3. Suffusion

Figure 5: Footer of Suffusion Theme with credit link

To remove this link here’s what you can do:

• Go to your WordPress Admin panel. Click Appearance > Editor
• Go to actions.php. Look for the code below and delete it.

Figure 6: The code highlighted in yellow should be deleted (Click to View Larger Image)

4. Mystique

Figure 7: Footer of Mystique Theme with credit links

To remove these links here’s what you can do:

• Go to your WordPress Admin panel. Click Appearance > Editor
• Go to shortcodes.php. Look for the code below and delete it.

Figure 8: The code highlighted in yellow should be deleted (Click To View Larger Image)

• After you delete the code in the Mystique theme, it should look like this:

Figure 9: The Mystique new code (Click To View Larger Image)

If you are unsure of what you are doing, always take a copy of the original code before you delete anything. I find it best to just copy and paste the original code into a text editor before I begin. If you have trouble identifying what code to delete, look for the link and just replace the link with a blank space. You could then use that space for your own text such as copyright info or a link to your sitemap.

Should you require further help in removing credit links in WordPress, don’t hesitate to contact us. Also, visit Helen Innes’ blog at http://heleninnes.ca/ for free SEO tips.

Basically, what we want to do is take a copy of the current page template, but add the code to show comments. This will mean we have two page templates, one that shows comments and one that does not.

1. You need to create a new page template, and give it a name. Open a text editor such as Notepad. Paste in to it the code you see below. Amend the text “Your Template Name” to what ever you want to call the template.

<?php

/*

Template Name: Your Template Name

*/

?>

Take a look at the example below. I changed “Your Template Name” to “Page with Comments”

Figure 1: Click to View Larger Image

2. Now go to you the Admin Panel of your WordPress website. Click Appearance then Editor. Find the code for your regular pages; they should be in your Page.php file. (N.B. I’m using Eco Theme as my example.) Copy the code from this file.

Figure 2: Click to View Larger Image

3. Paste this code in your text editor below the code you typed in step 1. It should look something like this:

<?php

/*

Template Name: Page with Comments

*/

?>

<?php

get_header();

include(THEME_LIB.’/_spotlight.php’);

include(THEME_LIB.’/_sub_head.php’);

include (THEME_LIB . ‘/template_page.php’);

?>

<?php

get_footer();

?>

4. Next, insert the code <?php comments_template(); ?> before the footer, so that it now looks similar to this.

Figure 3: Click to View Larger Image

5. Save your file as a .php. (If you are not sure how to do this read my article, How to create a sitemap for WordPress websites. There, I discussed how you can rename a file in Notepad to use a different file extension. Though, instead of saving it as .html save it as .php).

6. Upload the file to your hosting account, into the same folder as your other php files. To do this, you will either need to use FTP, or use the ‘File Manager’ application on your hosting account.

7. Once uploaded, you will see your newly uploaded .php file in your WordPress Admin panel when you go to Appearance > Editor.

Figure 4: Click to View Larger Image

8. Now go into the Page you want to add comments to and select your new template from the drop down list under Page Attributes.

Figure 5: Click to View Larger Image

I hope this helps you better understand how to add comments to pages in WordPress. If you have any questions just contact us.

Now, I will teach you how you can fix your broken links.

• A major cause of broken links is a mistyped URL. Perhaps you missed the “http” out or misspelled the domain name. This happens frequently with images. Just edit the URL within the link HTML and you are good to go. Below are two examples of how the code for a basic link should look. Compare this to the code of your broken link.

1. Text Link: I will link the anchor text – “WordPress Expert” to http://YourWordPressExpert.com/

<a href="http://YourWordPressExpert.com/"> WordPress Expert </a>

2. Image Link:

I will link the logo below to http://yourwordpressexpert.com/wordpress- theme-customization-services/

<a href="http://yourwordpressexpert.com/wordpress-theme-customization-
services/"><img src="http://yourwordpressexpert.com/wp-content/uploads/
/2010/07/Starter-Theme-Pic1.png"></a>

• If you don’t feel confident editing the HTML and you are using a platform like WordPress, you might want to try deleting the link and adding it again using the visual editor. Just make sure that you know the real URL of the page you are linking to. To be certain you are getting it 100% correct, it is best to open up the web page you want to link to. Then do a copy to capture the URL rather just typing the address from memory. With some web browsers (e.g. Google Chrome), you can’t see the full URL in the address bar with your eyes, but when you copy it, you get the whole address.
• When you move your pages or change the URLs, it is best to implement redirects if you are not able to update the hyperlinks pointing to these pages, individually. A redirect means that when a link is accessed; the user will be sent (redirected) to a different page. The redirect will happen so quickly, that the user will unlikely even notice it. There are a few different ways to do a redirect, but one simple way in WordPress is to use the “Pages Links to” plugin. With this plugin installed simply go to the old page and type in the URL of the new page in the ‘page links to’ section. I will be discussing other approaches to redirects in upcoming articles.
• Not all links can be fixed, so the best option maybe to delete it. This is generally the case when you have no control over the page being linked too. For example, suppose you embed a video from YouTube and the owner removes the video. You have no choice but to delete the embedded code. If you still like a video, perhaps, you could find another video to embed, replace the old, broken code with the new code from the alternative video.

Prevention is better than cure, so you really need to check your website for broken links constantly. The plugin I mentioned to you last time, the “broken link checker” will help you keep an eye on it. Also, for times when broken links do occur make sure you optimize your 404 error page so that search engine spiders and your visitors don’t reach a road block.

Broken links leave a negative impact on your website visitors and search engine spiders. When people click on a broken link within your website, they may be inclined to leave your site. This is especially true if your 404 error page is not optimized.

These broken links can also affect your website in terms of Search Engine Optimization. I mentioned in my article, Optimizing Your 404 Error pages that this can affect your website ranking. This is because a search engine spider might encounter a broken link (i.e. reach a dead end) and so be unable to discover the rest of your site.

How to find or check broken links within your website?

There is a variety of ways to check if your website has broken links. Below are some ways you can do it for free:

If you have a Google Webmaster Account, go to Diagnostics. Click Crawl errors and you will see pages that are flagged with a 404 error along with where it was linked from.

You can also use a broken link tool. It is possible to check online using a broken link checker such as http://www.2bone.com/links/linkchecker.shtml. Just enter the URL of your web page, it will analyze the page and display it’s findings. Just a note, with this online broken link checker you cannot test javascript links and Flash objects, only regular HTML links.

If your website is running on the WordPress platform, there’s a free plugin you can download to monitor your links, funnily enough it’s called the “broken link checker”. The plugin will check your blog every 24 hours, 72 hours or at any time you choose. You also have the option of whether to check regular HTML links only or YouTube video embed codes, as well.

In my next article, I’ll tell you how you can fix broken links easily. Stay tuned.

Keyword Stuffing:

One common SEO mistake that can hurt you is keyword stuffing. That is inserting your target keywords anywhere and everywhere in your site content can lead to grave consequences. Your site could be marked as having spam content and eventually banned by the search engines. On the other hand, not using your keywords can also affect your site’s rating, so you need to strike a balance.

Flash Websites and Animations:

Another mistake is using too much flash on your site. Flash can look great on your site and may attract visitors but the embedded text within the Flash are virtually invisible to the search engines. If crawlers and spiders cannot read it they will not be able toindex it.

Note also from a web design point of view iPhones, iPad’s and some other portable devices can’t display Flash, so Flash is usually best kept to a minimum from that perspective too.

Use of trailing slash“/”

You must also be careful when creating links back to your site. This is another common SEO mistake that can hurt you. The links should all be the same so that it will be counted as one page. If you created a link with “/” at the end, it is different from a link without the “/” at the end. These will be counted as two separate pages on your site, so you’d need to work twice as hard on your backlinking.

Just be cautious when you do SEO on your site and your website should do well on search engine results.

If you need help with your website, we have affordable WordPress services that can fit your budget. We have affordable SEO for WordPress for as low $65.

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Basically, a 404 page informs the visitors that the server cannot locate the file that they are looking for. This happens when Internet users type in the wrong URL or use a broken hyperlink. For example, if you are looking for “mywebsite.com/contact-us/” and instead you have typed in “mywebsite.com/contact/”, an error page will be shown to you explaining that the server cannot find the page you are looking for.

As stated earlier, when Internet users encounter a 404 page, they tend to walk away. There is very little chance of these visitors coming back to your site. Apart from fixing broken links within your own site, there is little you can do to stop the error page being displayed. So you must try to makethe error page not so off putting. You will need to customize your 404 page so that it will look very different to regular error pages, and more like a regular page of your website.

Most error pages have a white background and black text. Oftentimes, there are no explanations about how you got there or how you will get back to where you were before. As a site owner the first thing that you need to do is to design your error page to look like the rest of your website. Use the same theme, layout and color palette on your 404 page. The offer some explanation on the 404 error page regarding the situation that they are in. So that they will not hurriedly leave your site, provide some suggestions. You may wish to install a search box on the page so that they could continue their search. By providing a link to your home page or sitemap, you can also offer them alternative ways to find the content they are after.

If you need assistance on how to optimize your 404 page contact us. Also check out our other affordable wordpress services.

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Why do you need keyword research? It is your goal to find the most appropriate keywords for your niche. This is where keyword research comes in. If you use the wrong keyword then you’re not going to attract the right visitors. And if you select a very popular keyword, it will difficult to get near the top of the results, so you’re unlikely to get traffic to your site by using it.

Keyword research is about finding keywords that have the highest relevance to your site’s content. It is important that you understand the words and phrases that people are actually using. The way you describe your product or service might be different from how ordinary people would describe it. Keyword research gives you an insight in to the exact words that both your potential consumers and your competitors are using.

By analyzing the keywords used by consumers and competitors, you will be able to decide which keywords would work best for your products. By inserting these keywords into your site you’ll make it appear more relevant to search engines, thereby increasing your website’s ranking in search results, which in turn will lead to more visitors.

You can opt to do keyword research for your own site, and there is a lot of guidance on the Internet that you can follow. Keyword research is a time consuming activity, and can be a bit disheartening, as you’ll discover that you have to rule out many of your keyword ideas because they are too competitive. It is critical to get the keywords right, as it is the foundation of Search Engine Optimization (SEO). If you’d like assistance with your SEO then YourWordPressExpert.com can help.

It is a good idea to do keyword research before putting up a website. This is because it can give you an indication of whether your site’s topic is popular or not. While as a business owner you probably don’t want to see lots of competition, a competitive market generally means that it is delivering a need customers have. If you can break into that market then there is money to be made. Knowing what your prospects are searching for can also help inform the direction of your website.

So to answer the question of why do you need keyword research for your site? Essentially it is so that you can better target your site to what customers are searching for, but to do it such a way that you reduce the likelihood of competing with established players in the market.

Check out our affordable SEO for WordPress packages, not only can we do the research for you, but also if you have a WordPress site we can insert those keywords into your site so the search engines find them.

Other services offered by Your WordPress Experts:

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1. WordPress Theme Customization Services

2. Affordable Quality WordPress Websites

3. Website Redo

If you are seeing a decline in visitors or a reduction in sales, perhaps one or more of these is the cause:

1. Outdated/Non-professional Design.

The design of your website is very important. If new visitors do not like what they see at first glance, chances are they will leave and not come back to your website. You need to make a good first impression to your potential clients. Make sure that your site design looks professional and not dated. The website’s design should be easy on the eyes and fit well with your products and services.

2. Difficult Navigation

Your website should be easily navigated by visitors. Organize your content and navigation menu so that visitors can quickly find the information they need. Your navigation menu should be consistent on all your pages. Limit the clicks it would take a visitor to find a web page, the deeper a page is buried in the site the harder it will be for people to find it.

3. Stale Content

Updated content is critical for getting repeat visitors and for search engine optimization. If the information on your site remains the same for a long period of time, visitors and even search engines will find no reason to come back and take another look at it.

4. Hard to Read Text Styles

Ensure that your site’s visitors can easily read the content. The color, size and style of the text should be taken into account. Choose colors that can be easily distinguished from the background of the web page. Check that the links are in a different color from the rest of the text, though there is no longer a need to make all hyperlink text blue.

5. Too Many Advertisements

Your website should not be overwhelmed by advertisements and affiliate links. While you obviously want people to click on these links as they earn you commission, visitors can be put off by a lot of adverts. So make sure that your content is the most prominent element on any page, because that’s why the visitor is on your site. Confine affiliate images to designated areas of the page – such as one sidebar – so not to distract away from the content.

6. Lack of Interactivity

Many of today’s websites try to get some interaction with their target audience. A daily or weekly blog is a good place to start. Additionally, you can provide your visitors with the opportunity to give you feedback by using response forms. You may also wish to include links to your social networking pages, so that you can better interact with your clients.

These are just a few of the reasons why you need a website redo. Before you go ahead and redesign your site, think it over and make sure that you get the most out of your website redo by addressing the short comings in your current site.

Other services offered by Your WordPress Experts:

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1. WordPress Theme Customization Services

2. Affordable Quality WordPress Websites

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Unless you have a personal blog which would only be of interest to your friends and family, you  probably want people to be able to find your site without having to know your website address. This is where SEO comes in. When a user types something into a Search Engine they will get back thousands of results (the exact number will depending upon the search term they typed in). Most people will click on the first result, if that is not what they want they’ll then work their way down the first page. There are some that will look at the second and third pages of the results. But beyond that, only a very small percentage of people would look at any additional pages.

So, how do you get your website to be at the top? First you have to make some changes to your site such as changing the content of your site to include those search terms (known as keywords) that your prospective visitors are searching for. You’ll also want to add these keywords to fields that the search engines read (Meta tags) to determine what a page is about. Then once your on page optimizations are complete you’ll want to create links to your site from other sites, for example, by writing articles or submitting comments to forums.

SEO can help increase traffic to your website. Having more visitors gives you more chances of promoting your products or services to prospective customers. This in turn should result in an increase in your sales or affiliate commisions.

Even once your page hits the top spot, you can not just sit back and wait for the traffic to flood in. It will for a while, but rememeber your competitors are probably optimizing their sites for search engines and you don’t want to get left behind. Their SEO efforts can push your site down the results pages until your site is no longer visible to the average Search Engine user.

So to answer the question of why do you need SEO for your website? It’s simple – to get to the top of the search result and stay there. It requires a lot of effort but the reward is lots of free traffic. From that everything else follows – an increase in sales, awareness of your product, and faster return of investment.

Other services offered by Your WordPress Experts:

Affordable Expert WordPress Web Services

1. WordPress Theme Customization Services

2. Affordable Quality WordPress Websites

3. Website Redo

What are Meta Tags?

Meta tags are HTML tags which provide data to search engines or web crawlers about the information present on a webpage. Meta tags help search engines in ranking the importance and relevance of a webpage.

What are the different Meta Tags?

Meta keywords are a list of words describing the content of a webpage. It highlights targeted words, these words or phrases are relevant to the content of the website.

Example: For a website about infant toys, you can write it this way:

<meta name=”keywords” content=”infant toys, 0-24 months, organic”>

The Meta description is the description of the website and it should be written in a short and concise manner. On the search engine results page, this will appear just below the title tag (title of the webpage) and the user can read it without opening up your website. This is essential because it helps the reader decide if this is what he or she is looking for.

Example: Going back to infant toys as an example.

<meta name=”description” content=”Carefully choosing infant toys is important and should help in the development of their motor skills.”>

Meta owner. Lists the company or person who owns the web page.

Example:

<meta name=”copyright” content=”the Metatags Company” />

Meta author. Lists the person who created the webpage.

Example:

<meta name=”author” content=”John Smith, johnsmith@johnsmith.com”>

Meta distribution. Defines if the webpage is distributed locally or globally on the Internet.

Example:

<meta name=”distribution” content=”global”>

Note – Although we’ve used the code above to explain each of the meta tags, with WordPress you can populate them more conveniently by using SEO Plugins.

Carefully study these Meta tags. The importance of meta tags in SEO is bigger than you may think it is.  If use properly they can greatly help put your website at the top of Google.

Other services offered by Your WordPress Experts:

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2. Affordable Quality WordPress Websites

3. Website Redo

• The WordPress Platform is free.  You can download it and install it on your webhosting account.  Upgrade versions are also free.
• The plugin extensions are free.  Contact forms, anti-spamming, twitter and facebook buttons etc. are free.
• There are over a thousand free themes you can customize and use for your website.  Turning your website into a corporate website is easy.

There are themes and plugins you can buy but they are optional. If you’re willing to do the installation and customizations yourself, all you need pay for are your domain name and a web hosting package.

As well as being affordable WordPress websites are also easier to manage than non-CMS websites.

• Uploading a picture, editing a text, creating a page and post is easy.  You do not need to know HTML, CSS nor PHP (though it does help).
• The WordPress Admin Panel is very user friendly.
• You do not usually need to hire a web developer to check and fix bugs for you.
• There are a lot of WordPress articles and video tutorials that can help you with the basics.

WordPress is not only reliable, it’s innovative and with dynamic features. As an open source platform, it continuously evolves to greater benefit its users. Because the software is essentially free and it’s quicker to customize that other website development platforms, it means if you do decide to hire someone to create the site for you, costs will be significantly cheaper. YourWordPressExpert can create affordable quality WordPress websites for as low as $195.

Other services offered by Your WordPress Experts:

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Here are some other reasons why you need a website for your business or for personal use:

1. Websites are a great source of information. You can create online tutorials, publish research documents and post do-it-yourself instructions on your website. Online workshops and webinars are popular because they can reach a large number of viewers.

2. For Marketing and Promotion. You can promote products and services locally or globally through web marketing. Like eBay and Amazon, you can sell products 24/7 to clients worldwide.

3. Building an online community or movement to raise awareness of issues. With your website, you can connect with people who share your views and outlook.

4. Having a website allows you to showcase your talents, skills or hobbies. Photo blogging is a new, fun and popular way of displaying photographs online.

5. Cut down on emails and post. Instead of sending documents, you can create online subscriptions for your customers or downloadable files so they can retrieve the information at their convenience without your involvement.

6. For your business customer service or support. Its not just large companies like AT&T that provide online support, it is now very affordable for small companies to offer this too. At the basic level, you too can set up online support through a forum or frequently ask questions (FAQ) page. This will allow you to answer customer questions once rather than repeatedly as you would via telephone or in-person. Feedback is also important for your business as this will help improve your services. On your website, you can allow customers to post product reviews. Positive reviews can encourage others to order that product.

7. You can earn money with your website. Even simple blogging can augment your income through Google AdSense and affiliate programs.

These are just some reasons why you need a website, for your particular business area or personal interest there may well be more.  If you’d like us to build your website for you, visit our services web page or contact us.

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• WordPress is simple with user-friendly Admin Panel. Non-technical users find it easy to update and manage their webpages. Plugins and themes are simpler to modify because knowledge in PHP or CSS is not a requirement; though it would be an advantage if you tech-savvy. It has comprehensive dashboard where you can view posts and comments and site performance without opening new pages.
• WordPress is reliable. The platform continuously updates its version to fix vulnerability issues and add features like multi-site where it is now possible for you to have multiple blogs. This is good because you can manage these blogs under one WordPress account. It has an interactive forum and walkthrough to help you with installation, theme customization and plugin integration. Also, as an open-source platform, developers continuously release updates and plugins which are free to use and customize.
• WordPress has richer and dynamic features like media uploader (enables you to upload multiple files at once), comment management, plugins (extends application and can even use for security protection like WordPress Security Scan or for social networking like Wickett Twitter Widget or for SEO like SEO Ultimate and Simple SEO) text editor, RSS and 1,283 themes to choose from.
• WordPress is easy to manage. If your website is custom-built, you can easily find WordPress experts to troubleshoot problems or manage the contents and applications for you. There are freelancers and full-time consultants who can do the job for you at a reasonable fee.
• WordPress is low-cost. If you wanted to own a website and you are on a budget, you can start with WordPress. After buying a domain a hosting account, you can team up with experts to build your website or perform theme and plugin customization and website redo.

Why WordPress websites are better compared to web-based platform? With WordPress, you have full control on your website. And not only that, it is recommended for low-cost web ownership for small business, non-profit organizations and individuals. Even brands like Ford, eBay and Mozilla are powered by WordPress.

Other services offered by Your WordPress Experts:

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Released on May 27, 2003 by Matt Mullenweg, an entrepreneur and founder of the web development corporation called Automattic, WordPress functions both as Content Management System (CMS) and weblog software. It is notable for online publishing of personal and commercial websites with numerous customizable themes and plugins available free of charge. As the successor of b2/cafelog, a blogging tool, it is built on PHP and MySQL.  While PHP is a scripting language, MySQL is used to store information. It was founded on the principle of open source computing, which means the source code of a program is free for public use and modification.

As a web application, a CMS is used in managing websites and its content. A weblog (now simply referred to as a blog) is an interactive type of website where visitors can post comments relating to the authors entry. To simplify the creation and maintenance of blogs, weblog software was developed. To enhance the capabilities and functionalities of an application, plugins were then integrated in to weblogs which allowed modification and customization. Plugins include stats dashboards, social networking, photo galleries, gravatars or avatars, follow links and much more. Users have the option to use available plugins or create their own.

WordPress tops the CMS and weblogging platform due to its user-friendly set-up and maintenance process. Installation is an easy task. The website itself provides a walk through of the installation process and its forum is a repository and an interactive source of information. Themes, plugins and widgets are available for richer web content. Gravatar, Globally Recognized Avatar, the icon and plug-in that represents the user in the blogosphere gives a user a sleek and fun appearance.

The growing demand of online publishing has created a necessity for a reliable, up-to-date and innovative publishing platform like WordPress, which simplifies once complex content management.

Along with the rising popularity of blogging, a great leap in the history of WordPress resides in its aim to simplify, innovate and expand its functionality while maintaining excellence. On June 17, 2010, version 3.0 with a codename of Thelonious was released. At the time of writing this is the latest major update of WordPress. With this release, new features like the default theme “Twenty Ten” and multi-blogging were added.

Other services offered by Your WordPress Experts:

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3. Website Redo